What traditional thinkers failed to anticipate is the pace of change. Beginning with initial adoption, the industry has seen rapid scaling throughout the broader industry.

One key insight is highlighted by our reporting: what thrived previously may not work currently or ahead.

What's happening now is just the beginning. The real transformation will come when these technologies become invisible to users.

Over the past year, the industry have shifted dramatically because of competitive pressure. These changes demonstrates the importance of remaining relevant in an increasingly dynamic competitive arena.

Key Insights

• Industry guidelines are reshaping how organizations approach data privacy.
• Conventional wisdom concerning performance demand significant revision.
• Prioritization of skill development will prove more important than chasing fashionable tools.